Estee Lauder Companies Inc. (NYSE:EL) announced the launch of the brand's new official YouTube channel. The Estée Lauder channel, Your Source for Expert Beauty Advice (www.youtube.com/esteelauder) houses 35 original videos showcasing Creative Makeup Director Tom Pecheux, and global spokesmodels Hilary Rhoda, Constance Jablonski, Liu Wen, Joan Smalls, Carolyn Murphy and Elizabeth Hurley. Featuring original content that is highly interactive, viewers will be engaged in a visual, tactile way that gives a new and insightful look into the Estée Lauder brand. The Estée Lauder YouTube channel is a self-contained platform where consumers can see product information, read ratings and reviews, get beauty tips, comment and share all without having to leave the channel.

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